Nidhika's Blog

  Introduction: What is Social Media Marketing and How Can it Help Your Business? Social media marketing is the process of using social media platforms to promote your business and build relationships with your target audience. It involves creating content that is tailored to the specific platform and engaging with users to create a dialogue. Social media marketing can help businesses reach a larger audience, increase brand awareness, generate leads, and drive sales. It also provides an opportunity for businesses to engage with their customers in a more direct way. With the right strategy in place, businesses can leverage social media marketing to maximize their results. How to Create an Effective Social Media Marketing Plan Having an effective social media marketing plan is essential for businesses to reach their target audience and achieve their marketing goals. A well-crafted social media plan allows you to create content that resonates with your customers, track your prog...

What is Digital Marketing and Why Should You Learn It? Digital marketing is the practice of promoting and selling products or services using digital channels, such as search engines, social media, email, mobile apps, and websites. Digital marketing includes a wide range of tactics and techniques, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital Marketing has become a buzz word since the pandemic COVID-19 has hit. Everyone now needs to be present in this virtual world. An efficient presence in this virtual world increases the customer base for services and products by 50% (approx.). And for some people it has become a good way to sell their product and services without the need of a physical store or service area. Normally the phrase "Digital Marketing" is misinterpreted as selling online. But the real work is promotion. To sell a product online requires to have ✅ Digital Presence...

HTML is Hyper Text Markup Language. It is the standard language to code websites. It describes the structure and content of a website. Basically, the coding of HTML consists of a series of tags that describe the way content is to be shown in the browser. Apart from this, HTML code, also, consist of information for the crawlers or search engine bots, that help them understand, index and rank the content of a webpage. If you are interested in Web Designing, learning of HTML is a must to understand the intricacies of the code. There are many CMS Platforms like Wordpress available to design a website but backend is still HTML code. So, study the following topics of HTML to master the Website Design. ✅Basic Tags and Document Structure ✅ Images ✅ HTML Tags ✅ Tables ✅ Page Formatting Tags ✅ IFrame ✅ Text Items and Objects ✅ Form ✅ Lists ✅ Video & Audio ✅ Links ✅ API HTML alone cannot provide the wonderful websites, we are used to scroll everyday. Use of Cascading Style Sheets (CSS) and Ja...

  URL stands for Uniform Resource Locator. A URL is the address of a given unique resource on the Website. It is also called as Web Address. Optimized URLs are important from SEO perspective. Optimized URLs are SEO friendly that tend to be short and keyword-rich. There are many factors to be considered for creating SEO friendly URLs. Selected best practices for URL optimization are presented below, 1. Include Keyword in URL - URL should contain a keyword for which the page is to be ranked. This inclusion will indicate the Google that “This page is about the mentioned keyword”. 2. Use Hyphens (-) to separate words – This is important for both user readability and SEO. Google recommends using hyphens (-) instead of underscores (_) in URLs as hyphens are treated as spaces between words, while words connected by underscores are regarded as one word. 3. Keep URLs Short - The URL of a web page should be descriptive and brief, as a short URL is quicker to read and type. It is also nec...