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Showing posts from January, 2023

URL Optimization

  URL stands for Uniform Resource Locator. A URL is the address of a given unique resource on the Website. It is also called as Web Address. Optimized URLs are important from SEO perspective. Optimized URLs are SEO friendly that tend to be short and keyword-rich. There are many factors to be considered for creating SEO friendly URLs. Selected best practices for URL optimization are presented below, 1. Include Keyword in URL - URL should contain a keyword for which the page is to be ranked. This inclusion will indicate the Google that “This page is about the mentioned keyword”. 2. Use Hyphens (-) to separate words – This is important for both user readability and SEO. Google recommends using hyphens (-) instead of underscores (_) in URLs as hyphens are treated as spaces between words, while words connected by underscores are regarded as one word. 3. Keep URLs Short - The URL of a web page should be descriptive and brief, as a short URL is quicker to read and type. It is also necessa

UX | UI Basics

What is UX? UX means user experience or user experience design. UX is the pure experience of a product: how a product functions, not how it looks. UX Design is the practice of improving user satisfaction of a product through increased usability, accessibility, and pleasure provided in the interaction with the product. It includes both, the traditional human–computer interaction design and all aspects of a product or service as perceived by the users. It is the merger of user needs, business vision and technological feasibility. What is UI? UI stands for User Interface or User Interface Design. UI is the design of user interfaces for machines i.e. how a product looks and feels and not how it functions. UI Design is the process of making the user's interaction as simple and efficient as possible, in terms of accomplishing the goals. UI design is the merger of user needs and visual design. UX is not UI and UI is not UX The ultimate purpose of UX design is to create easy,