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UX | UI Basics

What is UX?

UX means user experience or user experience design. UX is the pure experience of a product: how a product functions, not how it looks.

UX Design is the practice of improving user satisfaction of a product through increased usability, accessibility, and pleasure provided in the interaction with the product. It includes both, the traditional human–computer interaction design and all aspects of a product or service as perceived by the users. It is the merger of user needs, business vision and technological feasibility.

What is UI?

UI stands for User Interface or User Interface Design. UI is the design of user interfaces for machines i.e. how a product looks and feels and not how it functions. UI Design is the process of making the user's interaction as simple and efficient as possible, in terms of accomplishing the goals.

UI design is the merger of user needs and visual design.

UX is not UI and UI is not UX



The ultimate purpose of UX design is to create easy, efficient, relevant, and all-round pleasant experiences for the user. A UX Designer considers all the different elements that shape the user’s experience.

User interface design considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design. A UI designer will think about icons and buttons, typography and color schemes, spacing, imagery, and responsive design.

Always Remember

The basic principles that guide the design of UX & UI include,

  1. People Don’t read. They scan.

  2. Be simple and clear.

  3. Present few choices. People don’t like to be out of control (or lost).

  4. Choose wisely your ‘call-to-action’.

  5. Engagement is fun and good for business.

Contact for more information related to Website Design to ProNext Digital Solutions.

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Location: ProNext Digital Solutions

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