With the rise of information on the web, the importance of Search Engines has increased.
Yes! Search Engine”S”!
Search Engines are the software
systems that put forward the right information as per the query entered by the
user. To put the right information in fraction of a second, there is a lot of
background work done, namely, crawling, ranking and indexing. Crawling is done
to discover the new pages by following the links, Indexing is storing the
information about pages to be retrieved later and Ranking is to determine the
topic of the page content to assign rank according to the search queries. These
basic efforts are put in by all the search engines.
There are other search engines
as well apart from “Google”. Google is now used as a synonym for Search. No
doubt about its popularity to find information on the web. Have a look at the
statistics of August 2022 [1],
Google captures 92% of the
Search Market Share, then comes Bing at the second position with Market Share
of 3.34%, and further succeeded by Yahoo, Yandex, Baidu and DuckDuckGo.
Rank |
Search Engine |
Market Share |
Domain Authority
(DA) |
1. |
Google |
92% |
100 |
2. |
Bing |
3.34% |
93 |
3. |
Yahoo |
1.34% |
93 |
4. |
Yandex |
0.96% |
92 |
5. |
Baidu |
0.83% |
88 |
6. |
DuckDuckGo |
0.71% |
88 |
Let us discuss these Search Engine Alternatives of Google.
❶ Bing
Search Engine by
Microsoft, with a high Domain Authority (DA) of 93, is the first most used
engine apart from Google. Its SERP appearance is similar to its top used
counterpart, with blue title and green URL. Its popularity is good in USA. For
those who are looking for increase in traffic on their website must consider
Bing. The concept of Microsoft Rewards and Free Gifts Cards for donation is a
nice charm for those who want to make a contribution for good.
❷ Yahoo
Yahoo has been
there even before Google. It is one of the popular email providers, as well,
having a high DA of 93. For Firefox users, Yahoo is the default search engine.
So, don’t consider it to be outdated. It is still on the top search engines’
list. The search results on Yahoo are visually more engaging. Its features
beyond typical search results make it a better choice for many searches online.
❸ Yandex
Yandex is a popular
search engine in Russia having a DA of 92. It has a very clean interface and
beautiful visuals. It offers other features like mail, map, etc. It is better
optimized for Russian Market. So, if you are targeting this market, Yandex is a
good option.
❹ Baidu
Baidu is a gateway
to the Chinese Market. It’s the most popular search engine in China and its
market share is increasing steadily. Baidu is accessible worldwide but it
serves only Chinese Language. It serves the rich features on SERP like Google
and presents the best results for the Chinese Local Market. It is heavily
censored as per their National Policy. So, work on it only if you are to
capture this market.
❺ DuckDuckGo
DuckDuckGo is the
search engine that does not track the user’s activity data. The search results
are, therefore, transparent and are not affected or influenced by profiling of
the users. The number of searches on this engine are increasing due to its
privacy and easy interface. But it doesn’t offer extra features like other top search
engines.
[1] "Search Engine Market Share Worldwide". StatCounter GlobalStats. Retrieved Spetember 15, 2022.
Useful and interesting. 👍
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